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SOCIALLY RESPONSIBLE MARKETING TODAY
Drozdova Viktoriya Aleksandrovna
Natioinal Research University «Higher School of Economics»
Natioinal Research University «Higher School of Economics»
Abstract
This article is about finding the motivation of companies to engage in socially responsible marketing and about motivation of consumers to pay attention to these campaigns. The article examines practical examples of socially responsible marketing campaigns and provides estimates of their results.
Keywords: marketing, psychology, social responsibility
Category: 08.00.00 Economics
Article reference:
Socially responsible marketing today // Modern scientific researches and innovations. 2013. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2013/12/30339
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