UDC 330.173

THE STRATEGY OF THE ENTERPRISE: THE NATURE, ROLE, FUNCTIONS

Zilina Nadezhda Nikolaevna1, Barkalova Svetlana Vladimirovna2, Alexander Smirnov Vasilievich3
1Bugulminsky branch VPO "Kazan State Technical University. Tupolev-kai ", PhD, Senior Lecturer
2LLC" TNG-Group ", Republic of Tatarstan Bugulma, economist,
3Bugulminsky branch VPO "Kazan State Technical University. Tupolev-kai ", Ph.D., Head of the Department

Abstract
The paper discusses the theoretical framework and approach to business strategy.

Category: 08.00.00 Economics

Article reference:
The strategy of the enterprise: the nature, role, functions // Modern scientific researches and innovations. 2013. № 10 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2013/10/27730

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