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CHANNEL MANAGER: IMPLEMENTING AN EFFECTIVE STRATEGY
Syngizova Gulnaz Nailevna
Bashkir academy of public service and management at the President of the Republic of Bashkortostan
magistrate
Bashkir academy of public service and management at the President of the Republic of Bashkortostan
magistrate
Abstract
The paper reviews strategies influencing on the development of hotels’ websites and protecting their rights on the virtual market. Basing upon the undertaken study the author deduces that the well-chosen channel manager, attractive interface of the company’s site and effective booking engine are the key to success. The given problems are of multifaceted nature and topical for our market.
Category: 08.00.00 Economics
Article reference:
Channel manager: implementing an effective strategy // Modern scientific researches and innovations. 2013. № 9 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2013/09/26513
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