SYNTHESIS OF BLUE OCEAN STRATEGY AND CLASSICAL APPROACH TO BUSINESS DEVELOPMENT

Petrova Angelika Igorevna1, Zarudnev A.I.2
1Volgograd State Technical University, Student
2Volgograd State Technical University, Supervisor

Abstract
Efficiency of synthesis methods of strategic management and the classic "Blue Ocean Strategy" in managing the development of the enterprise is considered. Efficiency of combined use of the two approaches is compared to using each method alone.

Category: 08.00.00 Economics

Article reference:
Synthesis of blue ocean strategy and classical approach to business development // Modern scientific researches and innovations. 2012. № 10 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2012/10/16940

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